Adam Bockler

Project Manager

Digital Marketing Strategist

Martial Arts School Owner

About Me

I lead people, manage systems, and deliver results.

Teaching, Coaching, and Delivery

I’m a project manager who builds clarity in complex digital work like HubSpot strategy, website design and development, and creative production.

As a martial arts instructor and school owner, I also teach, coach, and mentor people of many ages. This reinforces my belief that strong outcomes come from structure, trust, and consistent practice.

I bring this same mindset to my professional and nonprofit leadership roles, as well.

Fun fact about me: I fulfilled my childhood dream by learning how to be a professional wrestler!

Case Studies

Case studies from digital initiatives I’ve led end-to-end, spanning HubSpot strategy, web design and development, and video production.

A shot from behind of people looking at computer screens

Case Study: MSP Website Redesign & Repositioning

Case study on repositioning an Illinois-based MSP as a national, compliance-driven provider through service pages, pricing transparency, and NIST alignment.

Case Study: Launching A Parent Company Website Following An International Acquisition

Case study on managing the launch of a holding company website following an international insurance acquisition.

Building My Own Martial Arts Website from Scratch

How I built a student-focused, SEO-friendly website from scratch to showcase karate and tai chi classes while providing tutorials and resources for students.

A businesswoman reviewing financial spreadsheets with charts and graphs in an office setting.

Implementing HubSpot Deal Tracking For A Financial Advisory Firm

See how I helped a financial advisory firm transform their deal tracking from error-prone spreadsheets to a fully integrated HubSpot CRM.

Adlai E. Stevenson House in Metamora, Illinois

Bringing The Metamora Historic Organization Into The 2020s

How a full website redesign helped the Metamora Association for Historic Preservation increase access, visibility, and community engagement

Using HubSpot For Automating Sales To Support Scale

How I helped an MSP streamline quoting, deal closing, and onboarding through HubSpot automation for a better client experience.

Website Redesign For A Regional Insurance MGA

Modernizing an insurance MGA website to reflect new product growth and industry expansion.

Person going through paper invoices in front of laptop

National Insurance Provider’s Online Training: Course Invoicing & Subscriptions

Learn how I helped migrate a public and affordable housing insurance carrier from their homegrown system to HubSpot Sales Hub within 90 days.

Work Experience

Selected professional and leadership roles spanning digital project management, small business ownership, and nonprofit board service.

Project Manager, ONEFIRE

2018-Present

I serve as the primary point of contact for multiple clients, leading cross-functional teams to plan, execute, and optimize digital projects and HubSpot initiatives while ensuring quality, clear communication, and measurable results.

Communications Manager, Float

2011-2017

I led content strategy and creation while managing marketing teams, collaborating with leadership, and overseeing Salesforce and HubSpot to deliver consistent, data-driven campaigns.

Owner & Head Instructor,
Metamora Martial Arts

2012-2014, 2021-Present

I own and operate the martial arts program where I live, overseeing business operations, curriculum development, community engagement, marketing, and competition training for students ages 8+.

Vice President, Metamora Association For Historic Preservation

Board Member Since 2023

I led content strategy and creation while managing marketing teams, collaborating with leadership, and overseeing Salesforce and HubSpot to deliver consistent, data-driven campaigns.

Various Roles,
Toastmasters International District 54

2020-2022

I served as Public Relations Manager, Social Media Coordinator, and Area Director, leading district-wide marketing, social media campaigns, and website improvements while providing leadership and support to multiple clubs to drive engagement, growth, and event success.

Various Roles, Prairieland Toastmasters

2017-2020

I served as Vice President of Membership, Vice President of Education, and President, leading club operations, member development, and strategic planning. I was recognized as Area Club President of the Year for outstanding leadership.

What My Clients & Coworkers Say

A few reflections from clients and teammates on my approach to collaboration and delivery.

Working with Adam made even complex projects feel manageable. He’s dependable, proactive, and genuinely invested in delivering high-quality results. I’d highly recommend Adam for any role that requires strong project management, clear communication, and a collaborative spirit.

Sydney V., Former Coworker

Sensei Adam is patient, kind, motivating, and inclusive of all of his students. He treats each student with respect and hold them to high expectations. We are grateful to have such a wonderful program available to us in our community.

Holly I., Mom of a karate student

Adam’s expertise in B2B digital marketing strategy execution and ability to handle complex projects from inception to closure provided our team with the critical guidance and capacity. His project and account management skills ensured the smooth execution of our marketing initiatives.

Carolyn M., Former Client