Project Manager

ONEFIRE — April 2018 – Present

I joined ONEFIRE full-time in the spring of 2018 after first starting as a freelance writer in the fall of 2017.

I now manage projects that generate leads and close business for clients.

I collaborate with a network of internal staff and external partners to help clients be successful with Facebook Ads, Google Ads, email marketing automation, website design and development, graphic design, content strategy & development, public relations, and HubSpot implementation & administration. 

Highlights

• Responsible for overall B2B digital marketing strategy execution from inception to closure, including project management, account management, budgeting and forecasting, expense reporting, risk management, status reporting, and resource allocation. 
• Provides strategic guidance to onboard primarily B2B clients to HubSpot’s Marketing Hub, Sales Hub, and Service Hub (Starter & Professional), engaging clients throughout the implementation process with regular calls to ensure project milestones are met and business goals are achieved. 
• Leads the discovery and onboarding of new clients, including persona development and development of the overall marketing plan.
• Serves as primary point of contact with client executives through email, video, and project management platform to help them achieve their business goals; with external vendors to complete work on behalf of clients; and with internal stakeholders to develop goals and marketing strategies that will help clients achieve their goals and a return on investment. 
• Present strategic recommendations to clients based on performance data. 
• Researches and troubleshoots issues with clients related to their HubSpot subscriptions. 
• Retains and upsells existing clients when appropriate for HubSpot subscriptions and agency services.

Communications Manager

Float — June 2011 – June 2017

I helped elevate Float by overseeing the company’s marketing efforts. These included a rebrand in 2015, the implementation of the organization’s first CRM (Salesforce) and marketing automation platform (HubSpot), and coordinating our presence and representing the organization at international events. I also had the opportunity to contribute a chapter to Mastering Mobile Learning (ASTD Press & Wiley).