Category: Marketing

The email you are about to read is one I had to look through multiple times to verify that it actually came from the martial arts publisher it purports to. The thrust of this message is to announce a DVD is going on clearance. That’s it. However, just for laughs, I print-previewed it to see that… Continue reading #emailmarketingfail: The Infomercial

Friday morning, 8:33 a.m. If you were wondering which email prompted me to start this series, this is it. I get an email with a decent subject line, one that lets me know what the sender is trying to get me to download. Fair enough. Truth be told, I don’t remember how I got on… Continue reading #emailmarketingfail: All About Me!

Since I write regularly for my martial arts program and my employer, this blog has taken a bit of a backseat. Until now. Often I find myself scratching my head at the email marketing messages I am sent by organizations. For more than a year, I’ve made a serious effort to up my email marketing… Continue reading #emailmarketingfail: Wrong Name, Zero Opt-In