After the infomercial #emailmarketingfail, I have a short one for you today.
February 14, 2014 9:27:15 AM CST
This message is being sent out to those individuals who may have been determined as unqualified for the (master’s) program in the past.
I don’t even care that you’re offering me a program suited toward my needs. I’m just going to keep listening to the sad trombone.
“You weren’t good enough for the real program, and neither were a lot of other people, so we’re going to try to get your money by offering the dumb-dumbs something.”
I actually love the rest of this email – it’s a call to action to inquire about a new program they’re offering for people who fit a certain profile – but the opening line is just garbage.
- Segmenting your list is good.
- Telling your contacts which segment they’re in isn’t.
- Focus on the positives. Tell us about your new program. Just don’t mention exactly why you’re offering it.