Project Manager

ONEFIRE / April 2018 – Present

I joined ONEFIRE full-time in the spring of 2018 after first starting as a freelance writer in the fall of 2017.

I now manage projects that generate leads and close business for clients.

I collaborate with a network of internal staff and external partners to help clients be successful with Facebook Ads, Google Ads, email marketing automation, website design and development, graphic design, content strategy & development, public relations, and HubSpot implementation. 

Highlights

• Increased a client’s website visits by 123% and new contacts by 347% year-over-year from 2019-2020. 
• Increased another client’s website visits by 70% and new contacts by 334% year-over-year from 2019-2020. 
• Achieved a client’s 2020 goal for closed deals directly attributed to inbound marketing; overall deals nearly doubled from 2019, resulting in an additional $1 million+ in customer lifetime value. 

Communications Manager

Float / June 2011 – June 2017

I helped elevate Float by overseeing the company’s marketing efforts. These included a rebrand in 2015, the implementation of the organization’s first CRM (Salesforce) and marketing automation platform (HubSpot), and coordinating our presence and representing the organization at international events. I also had the opportunity to contribute a chapter to Mastering Mobile Learning (ASTD Press & Wiley).