I helped generate awareness and contacts for Hybrent during the fourth quarter of 2017 by writing a series of B2B blog articles.
During the quarter in which my articles were published, Hybrent’s website visits increased by 15%, and contacts increased by 87% from the previous quarter.
If you would like to see more examples of this type of writing, please contact me.
I helped generate awareness and contacts for Bard Optical during the fourth quarter of 2017 by writing a series of B2C blog articles.
During the quarter in which my articles were published, visits to the Bard Optical website increased by 33% and contacts increased by 180% from the previous quarter.
If you would like to see more examples of this type of writing, please contact me.
In late 2016, Google released a brand-new set of sensors in the Lenovo Phab 2 Pro. Prior to its release, Float developed a mobile app for this device to help people with visual impairments navigate their environment. I wrote this press release as part of a comprehensive marketing plan to generate awareness for the mobile app that yielded a variety of media placements.
As part of formulating a B2B content strategy, I develop and coordinate editorial calendars. This particular example includes a blog post with a call to action to view an infographic, which was designed to generate leads. The infographic provides examples of how forward-thinking industries have capitalized on augmented reality for several companies. In my role for this project, I coordinated production of the infographic, provided additional insight where I could, and wrote the complementary blog post.
In 2016, I earned a digital marketing specialization through a MOOC developed by the University of Illinois and offered on Coursera. Our capstone project was a cohesive, comprehensive digital marketing plan in which Grainger – a leading supplier of maintenance, repair, and operations products – tasked us with developing a channel strategy to increase sales of Bosch power tools on its website. My plan focused on creating brand awareness for the target audiences through email marketing and display advertising. Among hundreds of projects, mine was recognized as a class leader by a panel of both professors and client representatives.
A U of I representative said of my project: “Your performance was outstanding in this capstone course and your work is one among the [top 13%] that have been selected to submit to the client representatives.”
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