In late 2016, Google released a brand-new set of sensors in the Lenovo Phab 2 Pro. Prior to its release, Float developed a mobile app for this device to help people with visual impairments navigate their environment. I wrote this press release as part of a comprehensive marketing plan to generate awareness for the mobile app that yielded a variety of media placements.

Read the press release.

I produced a series of videos to promote conference sessions for several speakers. These videos were posted to social media and included in an email marketing campaign leading up to the event. Ultimately, these videos contributing to the company achieving two of its three conference goals, despite the conference being far less attended than advertised. View the playlist here.