Since I write regularly for my martial arts program and my employer, this blog has taken a bit of a backseat. Until now.
Often I find myself scratching my head at the email marketing messages I am sent by organizations.
For more than a year, I’ve made a serious effort to up my email marketing game (among other marketing aspects). All the while, I see other organizations seem to have not supported their email marketers.
Making a flub is okay, in my book – it happens. However, I like to call it the egregious #emailmarketingfails, usually via hashtag. Sometimes, though, 140 characters isn’t enough.
For now, I will not reveal any information about the sender. Nor will I include a screenshot so as not to give away the sender’s organization. That seems irrelevant to me at this point.
Here we go…
Thursday morning, 8:49 a.m.
I receive an email from a company with whom I have no recollection of interacting.
Subject line: Meeting Request
A pretty poor subject line for someone you’ve never interacted with before. Why would you try to schedule a meeting with me if I’ve never interacted with you? Even if I’ve only filled out one form on your website, I’m probably not ready to buy.
I assume at this point my email was distributed via a list since I didn’t recognize the sender’s name or company. I was ready to delete the email right then until I read the first line.
Seriously? You can’t even get the first name field right? I know I’ve never submitted any form as an “Akansh.” My alias is way better than that.
Clearly this marketer – the Director of Business Development & Strategic Partnerships – is incompetent at developing business. Or he cultivates stupid leads who buy into this ridiculous email marketing method.
Because I didn’t want to be on the receiving end of any future marketing, I thought I would send him a message.
You’ve got the wrong email here. Please remove me from your mailing list.
After all, the email he’d sent wasn’t part of a mass campaign – there was no unsubscribe button. With no response from the sender, I figured he’d taken care of it.
Thursday afternoon, 3:17 p.m.
So imagine my surprise six hours later when I get one of their newsletters in my inbox.
How quick do you think I unsubscribed and marked that email as spam?
- Don’t buy lists.
- Make sure your data is correct.
- If you send a regular email to someone and they ask you to cease communications, do it.
- Additionally, always include an unsubscribe link as many of any email campaign. Let people filter themselves out so you’re not trying to target them, and focus on growing your list organically.